Dominique Lerouge
Founder and Managing Director at ZERED
With over 30 years of experience and a track record of success in leadership roles, I leverage recognized expertise across Asia-Pacific, Europe, Africa, and the Middle East. My capabilities span value creation, implementation of disruptive innovations, strategic planning, go-to-market strategies, new market development, and increasing both revenue and operating margins.
Notably, my career includes 15 years dedicated to market development and solution implementation in Asia-Pacific, where I generated over $1 billion in revenue and oversaw the installation of more than 30 million devices. I possess an in-depth understanding of local regulations, business practices, and cultural nuances.
Expertise and Experience
About ZERED Pte Ltd
Based in Singapore, ZERED is an innovative firm that helps (deep) tech startups and mid-sized company (ETI) build and execute effective strategies tailored to Asia-Pacific markets.
Our Adaptive Value Proposition for Startups and mid-sized company includes:
- Market analysis, strategy definition, positioning, and go-to-market execution.
- Establishment and development of local subsidiaries: management, finance, recruitment, and business development.
- Licensing agreements and technology transfers.
Membership in Executive Committees/International Committees. - Board participation.
- Asia-Pacific specific fundraising.
Our Key Focus Areas:
Water – Energy – Circular Economy – Decarbonization – AI related use cases within these sectors
Previous Roles
- Vice President & General Manager of Water Metering (Xylem): Led operations across Asia-Pacific, the Middle East, and Africa (2019–2024).
- Vice President of Sales & Marketing (Water Division, Itron): Managed operations in Asia-Pacific (2010–2019); previously, Director of Research and Development (2004–2010).
- Automotive Industry Experience: Held senior positions, including Sales and Technical Director roles at Valeo, Dura Automotive, and Sila Holding Industriale, over 13 years.
Advisory Roles
- Sensus Algeria (a subsidiary of Xylem): Chairman of the Board (2021–2024)
- Sensus Algeria: Board Member (2019–2020)
Executive Education
- UC Berkeley: Artificial Intelligence: Business Strategies and Applications (June 2024).